Brand Marketing Manager - Fintech/Internet/Edtech - Bangalore - (7 - 10 years)

Location: Bangalore(East)
Discipline: Marketing
Job type: Permanent
Contact name: Abhishek Pushkar

Contact email:
Job ref: 37021
Published: 6 days ago

Brand Marketing Manager - Fintech/Edtech/Internet - Bangalore - (7 - 10 years)

Looking out for a brand marketer preferably from fintech, edtech or ecommerce background having 6 to 10 years of relevant work experience.

You will be the brand custodian and will possess prior experience of launching brands from scratch. 

Location: Bangalore (Hybrid)

Your future employer: A leading fintech organization engaged in providing small ticket financial assistance to the vastly underserved population of India. 


  • Developing core brand elements such as brand positioning, value proposition, tonality etc.

  • Strategizing, planning and executing the online as well as offline brand marketing initiatives with a goal to build awareness and trust amongst the TG.

  • Conducting benchmarking and market research to develop a 360-degree understanding of the target market.

  • Ensuring adherence to brand guidelines and maintaining consistency across all external/internal touchpoints.

  • Managing the brand partnerships/alliances which can help create awareness and drive traffic to the touch points.

  • Managing campaign budgets as well as evaluating, onboarding and managing the agencies or vendors to facilitate creation of high-quality content and creatives. 

  • Leading content as well as PR roadmap and calendar in coordination with external as well as internal stakeholders.


  • Graduation/Post-Graduation with 6 to 10 years of relevant work experience in fintech, e-commerce or edtech organizations.

  • Prior experience of launching brands from scratch.

  • Creative and out-of-the-box thinker.

  • Excellent written and verbal communication.

  • Detail-oriented with strong interpersonal skills to manage multiple stakeholders.

What's in it for you?

  • An opportunity to fast-track your career progression with an organization on a high-growth tajectory. 

  • An opportunity to make a social impact by uplifting the lives of the vastly underserved population of India.

  • Best in industry compensation with a possibility of owning a part in the form of ESOPs.

Reach Us: 

Want to apply or know someone who might be a great fit? 

Please feel free to reach me on for further discussion on the opportunity.


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