Brand Marketing Manager - Fintech/Internet/Edtech - Bangalore - (7 - 10 years)

Location: Bangalore(East)
Discipline: Marketing
Job type: Permanent
Contact name: Abhishek Pushkar

Contact email: abhishek.pushkar@crescendogroup.in
Job ref: 37021
Published: 6 days ago

Brand Marketing Manager - Fintech/Edtech/Internet - Bangalore - (7 - 10 years)

Looking out for a brand marketer preferably from fintech, edtech or ecommerce background having 6 to 10 years of relevant work experience.

You will be the brand custodian and will possess prior experience of launching brands from scratch. 

Location: Bangalore (Hybrid)

Your future employer: A leading fintech organization engaged in providing small ticket financial assistance to the vastly underserved population of India. 

Responsibilities: 

  • Developing core brand elements such as brand positioning, value proposition, tonality etc.

  • Strategizing, planning and executing the online as well as offline brand marketing initiatives with a goal to build awareness and trust amongst the TG.

  • Conducting benchmarking and market research to develop a 360-degree understanding of the target market.

  • Ensuring adherence to brand guidelines and maintaining consistency across all external/internal touchpoints.

  • Managing the brand partnerships/alliances which can help create awareness and drive traffic to the touch points.

  • Managing campaign budgets as well as evaluating, onboarding and managing the agencies or vendors to facilitate creation of high-quality content and creatives. 

  • Leading content as well as PR roadmap and calendar in coordination with external as well as internal stakeholders.

Requirements: 

  • Graduation/Post-Graduation with 6 to 10 years of relevant work experience in fintech, e-commerce or edtech organizations.

  • Prior experience of launching brands from scratch.

  • Creative and out-of-the-box thinker.

  • Excellent written and verbal communication.

  • Detail-oriented with strong interpersonal skills to manage multiple stakeholders.

What's in it for you?

  • An opportunity to fast-track your career progression with an organization on a high-growth tajectory. 

  • An opportunity to make a social impact by uplifting the lives of the vastly underserved population of India.

  • Best in industry compensation with a possibility of owning a part in the form of ESOPs.

Reach Us: 

Want to apply or know someone who might be a great fit? 

Please feel free to reach me on abhishek.pushkar@crescendogroup.in for further discussion on the opportunity.

DISCLAIMER

Crescendo Global is an ISO 9001:2015 certified, equal opportunity Leadership Hiring consulting firm. Crescendo Global consultants value diversity in the talent they identify for its Global and Fortune 500 clients. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.