Campaign Executive Specialist

Location: Powai
Discipline: Sales & Marketing
Job type: Permanent
Contact name: Simran Verma

Contact email: simran.verma@crescendogroup.in
Job ref: 34740
Published: 4 months ago
Startdate: 18/06/2021

Campaign Execution Specialist | Consulting | Bangalore

An exiting opportunity for someone with 3+ years of experience in Campaign execution planning and web analytics and good experience in automation tools.

Main duties:

  • Responsible for email marketing program development and execution, including email design, segmentation, testing and deployment, and continually evaluate these for improvements.
  • Understands and evaluates campaign metrics and distributes campaign performance to the marketing team.
  • Executes and measures A/B tests to improve customer experience and lead generation.
  • Creates pages on company websites as instructed by marketers and managers to expand the company's digital content offerings.
  • Implements basic or routine design tasks assigned by marketers or colleagues to improve and expand the company's digital marketing efforts.
  • Uses SEO tools to evaluate web pages, audit our site, and perform competitive analyses to uncover actionable insights for our channel.
  • Ideates and brainstorms with various teams to help create the best possible experience for users.
  • Participates in digital performance discussions and contributes ideas for improvement (ranking, bounce rate, time on site, etc.) for specific pages or sections of the site.

Requirements:

  • Degree in Marketing, Digital Marketing or a related field
  • At least two years experience in using marketing automation tools and website management tools
  • Demonstrable experience in marketing automation including nurture, segmentation, A/B test, and program reporting
  • Working knowledge of SEO, web page design, and web analytics
  • Excellent communication and teamwork skills
  • Attention to detail and outstanding organizational skills