Digital Marketing Specialist

Location India
Discipline: Sales & Marketing
Job type: Permanent
Salary: ₹0.00
Contact name: Simran Verma

Contact email: simran.verma@crescendogroup.in
Job ref: 34360
Published: about 1 month ago
Startdate: 05/05/2021

Roles and Responsibilities include but not limited to:

● Manage team of 4 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.

● Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

● Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

● Managing and maintaining large keyword lists

● Improve quality score of ads on google and optimize campaign structure

● Running A/B tests across paid search campaigns & landing pages

● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

● Keep pace with search engine and PPC industry trends and developments

● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals