Lead Generation

Discipline: Sales & Marketing
Job type: Permanent
Salary: ₹400,000.00
Contact name: Charu Sharma

Contact email: charu.sharma@crescendogroup.in
Job ref: 34978
Published: about 2 months ago
Startdate: 29/07/2021

Lead Generation | IT | Ahmedabad (Work from Office)

An exciting opportunity for a data savvy individual in a Global Professional Services Company for someone with 3+ years of experience in Lead Generation through Email/ CRM Marketing in the IT sector.

Location: Ahmedabad

Incase the opportunity excites you, kindly drop in your CVs at Charu.Sharma@crescendogroup.in for a further discussion on the opportunity.


  • Generating leads from international market through email marketing, Data mining and database development using different tools.
  • Should have sound knowledge of finding emails and validating
  • Building connection on social networking sites for lead generation.
  • Develop and execute online lead generation marketing plans.
  • Acquiring IT contacts for Web based Applications & Generating leads, Convert those leads into sales opportunities through outbound emails if required.
  • Identify potential clients, exploring the international market.
  • Data searching on internet, tracking and analyzing email campaign results.
  • Should be able to create campaign based on the Business rules provided.
  • Implementing & Managing Email Marketing Campaigns.
  • Building connection on LinkedIn for lead generation
  • Source new sales opportunities through data mining and market research through LinkedIn and other tools.
  • Collect information through secondary research, Setting appointments for our clients sales team
  • Identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.

Requisite Skills:

  • Technical background or qualification is preferred but not mandatory.
  • Sales exposure to B2B software products / SaaS products is a must.
  • Understanding of technology, specifically in Analytics space.
  • Ability to interact with prospects, break ice and pitch product.
  • Cold call to prospects, make cold visits. Excellent command on English language.
  • Prior experience in social media marketing is a plus.
  • Track record of getting things done, within a fast-paced and changing environment, yet comfortable dealing with ambiguity and a changing environment
  • Self-starter able to work on his own initiative with minimal supervision, works well with the team and motivates them as well.