Manager- Consumer Insights(8+Years)

Job type: Permanent
Contact name: Tamanna Nagpal

Contact email: tamanna.nagpal@crescendogroup.in
Job ref: 35912
Published: 23 days ago
Startdate: 21/12/2021

 

 

Role:

Project Manager, Consumer Insights (Consumer research, market research, quant + qual)

Designation:

Manager / Sr. Manager

LOB:

Insights – Market Intelligence

Reporting to:

Senior Manager /AVP (‘Consumer Insights’ Lead)

Location:

Kolkata / Gurgaon/Mumbai

 

 

 

 

 

 

 

 

 

 

Key responsibilities

 

  1. Client delivery and project management
    • Responsible for end-to-end project management and client delivery
    • Ensure client satisfaction by providing high-quality client deliverables with actionable insights
    • Manage multiple client engagements at any given time and work hands-on on client projects
    • Collaborate with other teams as and when required (for client projects that have a primary research, analytics, content, etc. component in addition to secondary research)
  2. Client communication and account management
    • Lead client communication independently throughout project lifecycle
    • Play the role of an account manager on specific client accounts i.e. engage with relevant client stakeholders to understand their priorities/challenges, be a thought partner and suggest solutions, build rapport, keep track of key organizational changes, keep track of market changes that may impact client business, keep relevant stakeholders at NS updated, etc.
  3. ‘Consumer Insights’ capability development
    • Keep a tab on the solutions out in the market pitched to tech firms (existing clients or prospects), key business challenges and unmet needs, identify and help develop solutions to cater to those needs
    • Work closely with the sales team to develop relevant solutions and pitches for prospects
    • Develop proposals for new engagements, lead proposal discussions with clients (when required), help close deals
    • People management (recruitment, training, mentoring)

 

 

 

 

Skillsets and experience

This is a middle management role and we are looking for individuals who are motivated to build and expand capabilities and business in the Consumer Insights (consumer research / market research) domain and are willing to take ownership of client relationships and project delivery. Core responsibility will be to work hands-on and execute client projects. Over time, this role can lead to a leadership position, based on performance.

  • Strong project management and team management skills. Hands-on ability to execute projects
  • Excellent communication skills, ability to engage with global clients (past exposure to US clients desirable)
  • Strong understanding of quantitative and qualitative consumer research approaches
  • Strong knowledge of different market research methodologies/survey techniques
  • Basic understanding of different statistical measurement tools, such as hypothesis testing, correlation and regression, standard deviation, multivariate analysis etc. as well as sampling techniques
  • Experience in handling data analysis tools such as advanced excel, SPSS, R etc. as well as questionnaire programming tools
  • Experience of handling projects on brand health assessment, customer satisfaction, consumer segmentation, usage and attitude studies, product and concept testing etc.

 

8–12 years of relevant experience

 

 

Education

  • MBA or equivalent

What is in it for you? 
    A stimulating working environment with equal employment opportunity 
    An opportunity to define, lead and coordinate the operations of the company 
 
Reach Us – If you think that this role will add value to your career, kindly write me an email along with your updated CV on Tamanna.nagpal@crescendogroup.in 
 
DISCLAIMER: 
We are an equal opportunity recruitment firm and value diversity in the talent we identify for our clients. We do not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status