Marketing Automation Email Specialist Bangalore 2-4 years

Location: Bangalore(East)
Discipline: Sales & Marketing
Job type: Permanent
Contact name: Jyothi Kumari

Contact email:
Job ref: 35735
Published: 12 days ago
Startdate: 23/11/2021

Position – Marketing Automation Email Specialist

Looking out for Marketing Automation Specialist professional having at least 2 years’ experience.

You will be responsible to support the build and pre-deployment of marketing communications.

Location – Bangalore

Your future employer - American Global Insurance brokerage and risk management services firm headquartered in Illinois.

Responsibilities –

  1. Developing and managing digital templates (emails, landing pages, programs) within the marketing automation platform
  2.  Ensuring responsive/mobile email, landing page and form designs
  3. Building and executing test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
  4. Supporting the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
  5. Supporting the execution of automated lead generation programs
  6. Reporting on critical email and marketing automation campaign metrics
  7. Serving as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
  8. Keeping up-to-date on email and marketing automation best practices
  9. Marketing Automation Platform expert

Requirements –

  1. 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot.
  2. Advanced HTML/CSS knowledge and Intermediate to Advanced skills
  3. Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
  4. Well-rounded marketing technologist familiar with B2B lead generation
  5. Bachelor’s degree required
  6. Excellent communication skills.

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