Performance Marketing Specialist- 4+ years

Location: Kolkata
Discipline: Marketing
Job type: Permanent
Contact name: Deepika Seth

Contact email:
Job ref: 36563
Published: 5 days ago

Position –Performance Marketing Specialist- 4+ years

Looking for a professional will be creating marketing strategy across multiple channels, with a focus on online, and build and manage a team to execute on the strategy.

Location – Kolkata / Bangalore (On-site)

Your future employer – One of India's best mobile appbased lending platform that provides instant and paperless loans.

Responsibilities –

  1. Managing the strategic planning and daily execution of acquisition and retention marketing activities, as well as owning the overall customer treatment from their initial awareness of the brand, into the considerations funnel, and through to conversion and then retention.

  2. Measuring and tracking all relevant metrics to measure effectiveness and impact and be familiar with various tools used to analyze and visualize data

  3. Determining the right trade-off between in-house and outsourced expertise and find the right partners to whom specialized marketing functions can be outsourced.


Requirements –

  1. Post-graduation in marketing

  2. good communication skills

  3. Knowledge of Tools such as Apps flyer, SEO, UGC, referral, and paid media


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