Team Leader- Modern Trade- Mumbai-4+years

Location: Mumbai
Discipline: Sales & Marketing, CPG/FMCG Research
Job type: Permanent
Contact name: Crescendo Global

Contact email:
Job ref: 37637
Published: 10 months ago

Team Leader- Modern Trade- 4+ years

We are looking for a professional who will be developing the assigned Key accounts and to identify, acquire and manage new key accounts. The candidate needs to have good amount of experience in modern trade and horeca.



Future Employer: -It is one of India’s top FMCG companies, making 68 different beverage products in multiple categories.

Responsibilities: -

  1. Totally accountable for the assigned key accounts both for growth in volumes and share.

  2. Tracking monthly volume, territory sales, share and other parameters.

  3. Developing an Annual Customer Plan for all the accounts and get customer buy-in and also executing the same.

  4. Account Management that involves developing existing key accounts through innovative consumer and trade promotions, packaging /pricing strategies and merchandising inputs.

  5. Work closely with the Merchandising team to design, acquire and place merchandising material suited to the Key account.

  6. Developing promotions specific to the key account in coordination with marketing and implement the same

  7. Analyzing post activity results and create and maintain archive of successes and failures

  8. Negotiating, converting and securing long term deals with competition key accounts at a reasonable cost.

  9. Tracking new promotions in competition brands and accounts.

  10. Training of bartenders/waiters for suggestive selling


Requirements: -

  1. 4-8 years of experience of working in modern trade and horeca.

  2. We are looking for female candidates.


Reach Us: 

If you feel this role is well-aligned with your career progression plans or know someone who might be a good fit for the role then please feel free to reach me on


Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.


We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Keywords- modern trade, horeca ,key account management , fmcg sales