Assistant Manager-Digital Analytics (MCM)- Gurgaon-3+years

Location: Gurgaon
Discipline: Healthcare/Life Science Research, Analytics
Job type: Permanent
Contact name: Crescendo Global

Contact email:
Job ref: 38412
Published: 8 months ago


Lead Associate / Asst. Manager-Multi Channel Marketing (Adobe analytics) -4+years

Looking for professionals having hands-on experience into multi-channel marketing and also integrating and consolidating data from a variety of sources. The candidate is expected to possess good analytical, decision making, and communication skills, and ability to transform business objective onto technology.



Future Employer: A leading business process management company that offers innovative, digitally led transformational solutions across various industries.

Responsibilities: -

  1. Understanding marketing business problems in the healthcare industry and address them to solve client problems.

  2. Strong Fundamental knowledge of Web Analytics domain.

  3. Experience with Omniture/site Catalyst/ Google Analytics

  4. Testing and validating the implementation of Adobe Analytics (Site Catalyst) tagging changes throughout the development lifecycle

  1. Experienced in the creation of interactive dashboards using Report Builder/Google Analytics

  2. Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.

  3. Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.

  4. Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area.


Requirements: -

  1. Creating Dashboards in (Excel, PowerBI, Google Data Studio etc.)

  2. Strong Fundamental knowledge about Web Analytics domain

  3. Logical Reasoning/ Strong Analytical/Quantitative/Statistical skills

  4. Experience in any major area of machine learning including classification, text analytics, image classification.


Reach Us: 

If you feel this role is well-aligned with your career progression plans or know someone who might be a good fit for the role then please feel free to reach me on


Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.


We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Keywords- Multi channel Marketing, adobe analytics, digital analytics , creating Dashboards