Digital Marketing Manager-7+ years- Mumbai

Digital Marketing Manager-7+ years- Mumbai

Location- Mumbai

Role Overview

We are seeking a highly skilled Digital Marketing Manager to support the Head of Marketing in driving digital performance, paid acquisition, CRM automation, website operations, and lead-generation activities across global markets. This is a hands-on execution-focused role covering both B2B and B2C growth responsibilities.

Key Responsibilities

1. Digital Performance & Paid Campaigns

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, and relevant ad networks.
• Improve key performance metrics: CAC, CPL, CTR, CVR, ROAS, and landing page performance.
• Handle remarketing, audience segmentation, and bid strategies.
• Conduct A/B testing across creatives, landing pages, and ad formats.

2. Website, SEO & Content Execution

• Update and maintain corporate websites, landing pages, and product pages.
• Ensure SEO hygiene, optimize blogs and content for organic visibility.
• Coordinate with designers and writers for banner assets, creatives, and product content.
• Ensure marketing pages meet compliance and product accuracy standards.

3. B2B Lead Generation & CRM Automation

• Execute LinkedIn and Google campaigns aimed at B2B lead generation (e.g., PSPs, NBFCs, fintechs, enterprises, or relevant industry targets).
• Manage CRM workflows, email sequences, WhatsApp automation, and nurture journeys.
• Score and route marketing-qualified leads (MQLs) to the sales pipeline.
• Track lead quality, funnel conversion, acquisition costs, and user journeys.

4. Analytics & Reporting

• Build weekly and monthly dashboards for performance monitoring.
• Track funnel KPIs, channel effectiveness, and ROI across digital campaigns.
• Provide insights to improve targeting, messaging, creatives, and funnel efficiency.

5. Social, Influencer & Content Support

• Support LinkedIn organic marketing, leadership branding, and positioning.
• Coordinate influencer activities where relevant.
• Prepare briefs for short-form videos, product explainers, and educational content.

6. Coordination & Cross-Functional Execution

• Work closely with the Head of Marketing on daily tasks, priorities, and campaign execution.
• Collaborate with sales, product, compliance, and engineering teams as needed.
• Manage external performance, creative, and content agencies to ensure timely delivery.

Requirements

• 7–15 years of digital marketing experience in fintech, SaaS, payments, B2B tech, digital products, or high-growth environments.
• Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Strong analytical abilities with a deep understanding of funnel metrics, KPIs, and attribution models.
• Experience with CRM tools, marketing automation, retargeting, analytics platforms, and dashboards.
• Excellent communication, organizational, and project execution skills.
• Fast learner with the ability to operate independently in a fast-paced, founder-driven environment.
• What’s in it for you?
  A high-ownership role where your digital expertise directly drives growth and performance. Work in a fast-paced environment with strong exposure to leadership and cross-functional teams.
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• Reach Us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at chimpy.salgotra@crescendogroup.in for a confidential discussion on the role.

• Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Note: We receive a large volume of applications daily. If you do not hear back within one week, please assume your profile has not been shortlisted. Your patience is appreciated.
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• Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Paid Media, Google Ads, Meta Ads, LinkedIn Ads
  B2B Lead Generation, CRM Automation, Email & WhatsApp Marketing, Funnel Optimization, SEO, CRO, Analytics
  Remarketing, Audience Segmentation, Attribution, Dashboards, Content Optimization, Agency & Cross-functional Management