Head of Marketing - 8-15 years-Mumbai

Head of Marketing- 8-15 years- Mumbai

Location – Mumbai

Summary –A strategic leadership opportunity for a marketing professional with strong expertise in brand building, ground activations, influencer-led growth, and digital strategy. This role demands high ownership, hands-on execution, strong storytelling, and the ability to scale brand presence across India.

Your Future Employer –A rapidly growing brand in the wellness and consumer space offering clinically backed and lifestyle-focused products. The organization fosters a high-performance culture with fast decision-making, innovation-driven marketing, and a strong focus on consumer trust. You will collaborate closely with business leaders to drive high-impact campaigns, influence brand perception nationwide, and create marketing playbooks for aggressive future expansion.

Responsibilities –

1. Lead ground activation programs across multiple regions to drive sampling and conversions.
2. Drive influencer-led digital campaigns with creators, doctors, and wellness communities.
3. Own brand identity, communication, and content consistency across channels.
4. Design and execute 360° product launch and regional brand takeover campaigns.
5. Build engagement programs with doctors, clinics, and retail ecosystem partners.
6. Manage promoter teams, agencies, and multiple marketing workstreams with end-to-end accountability.
7. Monitor performance reports and ensure business-centric marketing outcomes.

Requirements –

1. 8–15 years’ experience in D2C, nutraceutical, wellness, Ayurveda, beauty, or FMCG marketing.
2. Expertise in ground activations and influencer-driven brand growth.
3. Strong creative thinking, storytelling skills, and execution mindset.
4. Experience in handling agencies, promoters, and marketing operations.
5. Ability to thrive in a fast-paced, founder-driven environment.

What is in it for you –

• Leadership role with full marketing ownership and national brand-building exposure.
• Opportunity to design and scale high-impact activations and digital-led strategies.
• Work directly with top leadership teams to influence brand direction and business outcomes.
• A fast-learning, entrepreneurial environment with strong recognition for performance.
• Drive strategic 360° launches and shape consumer experiences across multiple channels.
• Accelerate career growth by building a powerful success story with high visibility in the market.

Reach us-If you think this role aligns with your career, kindly email your updated CV to: Shiwani.thakur@crescendogroup.in for a confidential discussion on the role.

Disclaimer - We are a specialist recruitment partner for senior technical roles. We are committed to equal opportunity and do not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability. We never ask candidates for money or purchase as part of recruitment. Please verify opportunities through official channels.

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Profile Keywords-– Crescendo Global, Jobs in Mumbai, Digital Marketing,Head of Marketing Jobs, Marketing Leadership, Brand Management, Influencer Marketing, D2C Marketing, Wellness Marketing, Activation Marketing, Ayurveda Consumer Brands, FMCG Marketing