Location: Mohali (On-site)
We are looking out for seasoned digital marketing folks carrying atleast 10+ years of relevant experience preferably from financial services or professional services firms.
You will be expected to lead the development, implementation, tracking and optimizing the digital marketing campaigns across all channels.
Your future employer: is a fast-growing organization offering technology and marketing services to the financial services industry.
Responsibilities:
Planning and executing all the digital marketing campaigns.
Designing, building and optimizing all digital channels to drive website traffic effectively.
Managing brand reputation at a global level.
Measuring and reporting the performance of all digital marketing campaigns (ROI, KPIs) while also driving continuous improvement.
Analysing data and conducting market research, generating consumer and market insights, trends and other opportunities for campaign optimization.
Evaluating end to end customer experience across multiple channels and customer touch points.
Understanding customer journeys to design acquisition funnels driving new customer acquisition.
Collaborating with external agencies and vendor partners.
Requirements:
Master's in Marketing with 10+ years of relevant digital marketing experience in services sector.
Experienced in setting up and driving post campaign analysis for performance marketing campaigns.
Experienced in social media, email, display advertising and influencer marketing campaigns.
Extensive knowledge and hands-on experience of using analytical tools like Google Analytics, NetInsight, Omniture, WebTrends etc.
Experienced in A/B testing and multivariate experiments.
Strong working knowledge of HTML, CSS, JavaScript development & constraints.
What's in it for you?
Opportunity for a fast-tracked career development with a high-growth organization.
Leadership role with an opportunity to set-up the entire vertical.
Reach Us:
If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profiles. I'm available at abhishek.pushkar@crescendogroup.in
Disclaimer:
Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been short-listed in case you don't hear back from us in 1 week. Your patience is highly appreciated.
Profile Keywords - Crescendo, Crescendo Global, digital marketing, performance marketing, SEO, ORM, reputation management, display advertising, social media marketing, influencer marketing, campaign monitoring, campaign reporting, acquisition campaigns, customer acquisition, Google Analytics