Marketing Analytics - 10+ years - Gurgaon

Discipline: Marketing Analytics
Job type: Permanent
Contact name: Aayushi Grover

Contact email: aayushi.grover@crescendogroup.in
Job ref: 40342
Published: 6 days ago

MarketingAnalytics_10+year_Gurgaon/Bangalore/Mumbai/Hyderabad 
 
Are you a Marketing Analytics Specialist with 10+ years of experience! Here’s an exciting opportunity for you to drive personalized marketing strategies, leverage CDP expertise to craft personalized strategies, and unleash the power of data-driven activations!

Location:-Gurgaon/Bangalore/Mumbai/Hyderabad 

Your Future Employer: - Empower clients with industry expertise, advanced analytics, and human-led design for confident, agile decision-making and rapid execution.

Job Responsibilities: 

  • A platform expert in leading CDP solutions like Lytics, Segment, Adobe Experience Platform, and more, including custom CDP development. 

  • Providing deep domain expertise in clients' businesses and digital marketing, collaborating with Marketing Strategists. 

  • Demonstrating deep developer-level proficiency in real-time event tracking for web analytics with tools like Google Tag Manager and Adobe Launch. 

  • Assessing and audit clients' MarTech stack, data infrastructure, and ad platforms with Solution Architects, ensuring alignment with business goals and data security standards. 

  • Translating business requirements into actionable plans, prioritizing CDP use cases and creating strategic roadmaps for data-driven marketing activation. 

  • Collaborating with cross-functional teams, including Business Analysts, Data Architects, and Technical Architects, to achieve project objectives and deliver high-quality solutions on time.

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Requirements: 

  • Bachelor's/Master’s degree in Computer Science, Statistics, Econometrics, Economics, or relevant field. 

  • Minimum 10 years' analytics/consulting experience, specializing in CDP solutions. 

  • 5+ years hands-on experience with identity resolution methods in CDP implementations. 

  • Proficiency in multi-channel marketing hubs like Adobe Experience Platform, Salesforce, Pega. 

  • Strong grasp of data governance standards (PII, PHI, GDPR, CCPA) and analytics tools. 

  • Expertise in programming (PySpark, Python, Shell Scripts), RDBMS, NoSQL, data management. 

  • Advanced skills in cloud platforms (GCP, AWS, Azure), analytics, and soft skills for effective collaboration. 

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What’s in it for you: 

  • Join a global team of skilled professionals in our Data & AI practice, leveraging leading statistical tools and methods to drive actionable insights. 

  • Collaborate with forward-thinking consultants to provide analytically-informed insights at scale, enabling clients to improve outcomes and achieve high performance. 

 

Reach us- 

 If you think this role will add value to your career, kindly write me an email along with your updated CV on aayushi.grover@crescendogroup.in for a confidential discussion on the role.

 

Disclaimer: Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. 

 

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated 

 

Profile Keywords : Marketing Analytics, CDP , CDP solutions,Marketing Strategists,digital marketing, MarTech, Web Analytics, Adobe Analytics