Traffic Manager (Marketing Automation) - Insurance - Bangalore - 3+ Years

Location: Bangalore(East)
Discipline: Marketing
Job type: Permanent
Contact name: Ankit Sharma

Contact email: ankit.sharma@crescendogroup.in
Job ref: 39992
Published: 15 days ago

Join our client's team as a Traffic Manager in Marketing Automation, leveraging your 3+ years of project management expertise, including 1 year in marketing projects. Be at the forefront of driving efficient workflows and optimizing marketing processes in a dynamic environment.

Location Bangalore

 Your Future Employer Step into the realm of excellence with a premier multinational powerhouse in the realms of insurance and risk management, setting the standard for industry leadership and unparalleled expertise.

 Responsibilities –

  • Assisting in the management of marketing automation project intake: including multiple division’s journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention.

  • Advising and guiding divisional marketing requestors of best practices with regard to marketing automation capabilities, testing and projected results, especially as it pertains to submitting their project

  • Serve as Subject Matter expert on marketing automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity

  • Building and maintaining marketing automation request forms and ensure smooth hand-off between divisional project requester and marketing automation team

  • Troubleshooting any issues pertaining to marketing automation request, communicating with both the requester and marketing automation team to identify resolution and path forward to project completion

  • Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management

  • Following marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error

 

Requirements –

  • 3+ years of project management experience with a minimum of 1-year experience managing marketing projects

  • Should be familiar with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot is acceptable

  • Experienced in using a CRM system (e.g. Salesforce)

  • Excellent project management and communication skills: written, verbal, and presentation

  • Bachelor’s Degree required or equivalent combination of experience and education

 

What is in it for you –

1. Experience unparalleled growth and opportunity as a Marketing Traffic Automation expert within one of the prestigious Fortune 500 company.

2. Elevate your career amidst a dynamic environment, where innovation meets excellence, and your contributions shape the future of marketing strategies in the industry.

3. Diverse work atmosphere.

 

Reach us – If you feel that you are the right fit for the role, please share your updated CV at ankit.sharma@crescendogroup.in

 

Disclaimer – Crescendo Global specializes in Senior to C-level niche requirements. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Profile Keywords – Traffic manager, Project coordination, Project management, Marketing automation, Salesforce Marketing Cloud, Hubspot, Marketo, Salesforce Pardot, SFMC and Marketing projects