Assistant General Manager (AGM) - Sales, FMCG - East

Location: Calcutta
Discipline: Sales & Marketing
Job type: Permanent
Contact name: Ankit Sharma

Contact email:
Job ref: 39757
Published: 5 months ago

Assistant General Manager (Sales) - FMCG/Personal Care/FMCD - Kolkata - 7+ years

Location: Kolkata

Are you ready to be part of a dynamic, forward-thinking, and innovative team in the FMCG industry? We are hiring an AGM - Sales for a  leading company with a rich heritage of delivering high-quality products to customers around the world. You will be responsible for managing multiple facets of FMCG business expansion.

Your future employer: is a leading organizations having their interests in the beauty, haircare and skincare categories.


As an Assistant General Manager for FMCG Sales, you will play a pivotal role in shaping the future of our company. Your responsibilities will include:

  1. Sales Strategy Development: Collaborate with the senior management team to define sales strategies that drive revenue growth and market expansion.

  2. Team Leadership: Manage and lead a high-performing sales team, setting clear objectives, providing mentorship, and fostering a culture of success.

  3. Market Analysis: Conduct thorough market research and stay up-to-date with industry trends to identify opportunities and threats.

  4. Client Relationship Management: Build and maintain strong relationships with key clients, ensuring their needs are met and exceeded.

  5. Budget Management: Oversee the sales budget, ensuring cost-effective strategies and optimal resource allocation.

  6. Sales Performance Metrics: Develop and monitor KPIs to measure the effectiveness of sales initiatives and make data-driven decisions.

  7. Product Knowledge: Stay informed about our product portfolio and communicate its unique value proposition to customers.



To excel in this role, you should possess the following qualifications and skills:

  1. MBA/PGDM with a track record of delivering results over a period of 7 to 8 years. 

  2. Proven Leadership: A track record of successfully leading sales teams and achieving sales targets in the FMCG industry.

  3. Strategic Thinker: Strong strategic thinking and problem-solving skills with the ability to create and execute effective sales plans.

  4. Customer Focus: Exceptional client relationship management and a customer-centric approach.

  5. Analytical Skills: Proficiency in data analysis, market research, and using insights to drive sales strategies.

  6. Communication: Excellent communication and presentation skills, with the ability to influence and inspire.

  7. Team Player: Collaborative, adaptable, and able to work effectively within a team.

  8. Industry Knowledge: A deep understanding of the FMCG industry and trends.

What's in it for You:

  1. Career Growth: This role provides an excellent opportunity for career advancement within a thriving organization.

  2. Competitive Compensation: Enjoy a competitive salary and bonus structure that rewards your performance.

  3. Innovative Environment: Join a company that values innovation and embraces new ideas.

  4. Work-Life Balance: We believe in the importance of work-life balance and offer a flexible work environment.

  5. Global Exposure: Collaborate with international teams and broaden your horizons.

Reach Us:

Please feel free to reach me on for a quick discussion on the opportunity.


Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Profile Keywords: Crescendo, Crescendo Global, Sales, personal care, beauty, cosmetics, FMCG, general trade, GT, modern trade, MT, rural channel, distribution, Trade marketing, Customer development, Customer marketing, Ecommerce