Associate – Content Marketing – BFSI – Mumbai /Bangalore (7+ years)

Location: Mumbai
Discipline: Sales & Marketing
Job type: Permanent
Contact name: Swati Verma

Contact email: swati.verma@crescendogroup.in
Job ref: 39179
Published: 4 months ago

Associate – Content Marketing – BFSI – Mumbai / Bangalore (7-9 years)

Looking for a content professional having relevant experience of 7-9 years with Asset Management - Investment Product and Content Marketing. Someone who will be responsible for developing content for APAC markets in consideration of market/industry trends, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers and enhance client experience and improve engagement

Your Future Employer:

World’s leading investment bank offering solution to clients in more than 100 countries

Responsibilities

  1. Developing content for APAC markets in consideration of market/industry trends, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers and enhance client experience and improve engagement

  2. Supporting the promotion of product diversification of our all-rounded capabilities to meet evolving needs of each APAC markets

  3. Partnering with Analytics team to compile meaningful data for analysis and reporting to facilitate content strategic planning

  4. Conducting market and industry research through peer’s data review and stay informed of peers’ activities and competitor positioning and market trends

  5. Supporting the team in defining the positioning of Product & Content strategy. Stay ahead of the curve, striving for the best-in-class product content in the industry.  Pilot new ideas to create positive impact for innovative marketing. 

  6. Supporting of marketing strategy delivery: Event management including invitation and RSVP management, Co-ordination and posting of social media update, Co-ordination on Media and Sponsorship activities and Distribution List and Campaign management

  7. Communicating effectively and proactively with internal stakeholders to ensure campaign briefs and objectives are clear and data-driven

Requirements

  1. Post Graduate in finance, economics or equivalent preferred with demonstrated experience and success as a writer in the industry

  2. Experience in investment/financial writing, with solid understanding of financial, economic and investment concepts, asset management industry, products and customer behavior

  3. Excellent communicator (written and verbal) with leadership and interpersonal skills to coordinate efforts across teams across markets.

  4. Digital and social savvy; solid experience in data-driven approach to content engagement

  5. Ability to turn complex financial subject matters into compelling stories that effectively promotes the firm’s capabilities, engages the target audience, and steers the desired actions. 

  6. Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement.

 

What is in for you

  1. Association with Great Place to Work certified organization.

  2. Opportunity to work with established and leading brands in BFSI space.

Reach Us: 

If you think this role is aligned with your career, kindly write me an email along with your updated CV on swati.verma@crescendogroup.in for a confidential discussion on the role.

Disclaimer:

Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.  

Profile Keywords: Crescendo, Crescendo Global, Mumbai Jobs, Bangalore jobs,  content jobs, content marketing, marketing communications, internal communication, external communications, investment products, bfsi content.