Brand Manager-Digital-4-8 years-Hyderabad

Discipline: Brand Management
Job type: Permanent
Contact name: Sara Khan

Contact email: sara.khan@crescendogroup.in
Job ref: 85079
Published: about 18 hours ago

Brand Manager – Digital Marketing – 4–5 Years – Hyderabad (HO)

Summary:
Join a leading cement manufacturing company as a Brand Manager – Digital, driving the brand’s digital transformation and engagement strategy. This role is responsible for strengthening digital visibility, building community engagement, and aligning digital initiatives with business growth objectives.

Location:
Hyderabad (Head Office)

Your Future Employer:
A well-established and trusted name in the cement industry, known for innovation, quality, and commitment to sustainable growth.

Key Responsibilities:

  • Formulate and execute a comprehensive digital marketing roadmap across SEO, SEM, social media, content, and email marketing.

  • Lead digital marketing efforts across platforms such as Facebook, Instagram, YouTube, LinkedIn, and WhatsApp, focusing on community engagement and brand storytelling.

  • Plan and implement performance marketing campaigns to drive brand awareness, dealer acquisition, and stakeholder engagement.

  • Oversee website management, user experience optimization, and digital analytics for continuous performance tracking.

  • Conceptualize and execute influencer collaborations, regional content, and digital-first brand campaigns.

  • Build and scale engagement programs for dealers, contractors, masons, and engineers through mobile apps, WhatsApp campaigns, and loyalty platforms.

  • Benchmark competitor digital presence and identify opportunities for innovation.

  • Align digital initiatives closely with sales and regional marketing goals to ensure consistent brand communication.

What We’re Looking For:

  • Education: MBA/PGDM in Marketing (preferred).

  • Experience: 4–5 years of proven experience in digital marketing with strong expertise in performance marketing, content strategy, and social media execution.

  • Technical Proficiency: Expertise in Google Ads, Meta Ads, SEO tools, CRM, and analytics platforms.

  • Skills: Strong creative thinking, analytical ability, and excellent communication skills.

  • Industry Exposure: Experience in building materials, FMCG, or consumer durables sectors will be an added advantage.

What’s in it for You?

  • Opportunity to lead digital strategy for one of India’s respected cement brands.

  • Dynamic and collaborative work environment with cross-functional exposure.

  • Competitive compensation and growth prospects within a trusted industry leader.

Reach Us:
If this role aligns with your experience and aspirations, please write to sara.khan@crescendogroup.in with your updated CV for a confidential discussion.

Disclaimer:
Crescendo Global specializes in mid to senior-level recruitment. We are committed to providing an engaging and inclusive job search experience. We do not discriminate based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Profile Keywords:
Digital Marketing, Brand Management, Social Media, Performance Marketing, SEO, SEM, Google Ads, Meta Ads, Content Marketing, Dealer Engagement, Cement Industry, Building Materials, FMCG.