Manager - Digital Marketing - Mumbai - 2+Years

JOB DESCRIPTION

Role: Digital Marketing Manager

Location:Mumbai

About Us:

HygienicResearchInstitutePrivateLimited(HRIPL)isaprominentIndianbeauty and personalcareproductscompanywithinterestsinhaircare,skin care,andsalon servicesproducts.HRIPL’sbeautycareportfolioincludestwooftheforemosthair colorandcarebrandsinthecategorynamelyVasmol &Streax. HRIPL also has a sizeablepresencein the skincaresegmentwithitsfirstbrandFlorozone.

Thebusinesshasalegacyofover6decadesofprofessionalexcellenceandcurrently hasover100+productsacrossdivisions.Withover6facilitiesacrossIndiaand5Internationalpartnerassociations,thebusinesscurrentlycaterstoover45countries aroundtheworld.

AsoneofIndia’sfastest-growingmanufacturersandmarketersofpremiumbeauty products,theyblendancientAyurvedaandmodernsciencetorevamptheworldof beautyandprovidethebestproductstocustomersallovertheworld.

HRIPLhasbeencertified“GreatPlacetoWork”organizationforconsecutive3 yearsin the years 2021, 2022, 2023 andstandsamongthe“Top30” Best workplacesin India in the Manufacturingsector.

PremjiInvest,theprivateequityarmofWiproGroupchairmanAzimPremji,isa majority-invested stakeholder in HRIPL.

Summary:

We are seeking a dynamic and results-oriented Digital Marketing Manager to join our team in the personal care sector. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies that drive brand awareness, engagement, and sales growth.

Key Responsibilities:

1. Developing and executing comprehensive digital marketing strategies aligned with company objectives.

2. Identifying and prioritizing the digital channels, platforms, and technologies to maximize brand exposure and ROI.

3. Stay updated with industry trends and emerging digital marketing techniques.

4. Oversee the creation of engaging and relevant digital content, including social media posts, blog articles, videos, and email campaigns.

5. Developing and implementing social media marketing campaigns to increase brand presence and engagement.

6. Conduct keyword research and on-page/off-page SEO optimization to improve website visibility and organic traffic.

7. Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and others.

Requirements:

1. MBA degree in Marketing, Digital Marketing, or a related field.

2. Proven experience in digital marketing, preferably within the personal care industry.

3. Proficiency in digital marketing tools, analytics platforms, and marketing automation software.

4. Strong understanding of SEO, SEM, email marketing, social media advertising, and content marketing.