Summary: The role involves leading Market Intelligence and Strategic Insights to inform high-impact decision-making in the development of diverse Real Estate Assets, including Residential, Commercial, Retail, and Data Centers. The position supports the formulation and execution of Marketing, Sales, and Product Strategies aligned with organizational objectives, ensuring market competitiveness and customer-centric solutions.
Location: Mumbai
Your Future Employer: A leading manufacturing & engineering company which has set its footprint all over the globe with its outstanding capabilities across diverse categories of product and services.
Responsibilities:
The incumbent has experience in the Marketing, Sales/ Leasing of Real Estate Assets (Residential, Commercial, Retail, Data Center, etc.) and is highly adept at devising successful real estate Marketing & Sales strategies, sales campaigns, preparing and executing effective marketing plans to meet business revenue targets.
The candidate will be responsible for the following:
Analyzing current brand positioning, metrics, competition, industry overview, Macro and Micro market study, and consumer insights to keep abreast of trends and competitor's marketing movements.
Designing Marketable offerings in Residential segments, Product sizing, Product configuration, percentage distribution, etc.
Marketing and Branding of Real Estate projects (Residential, Commercial/retail, etc.)
Devise and formulate Sales & Pricing Strategy across various parameters (Sales Velocity, APR, Product conceptualization/Positioning, Phasing, product roster, unit level pricing, payment schemes, etc.)Competitor mapping and Identification of Target customer.
Scenario planning on Sales Financial assumptions and Pricing recommendations
Devising and executing the overall Marketing strategy to primarily support sales objectives and Branding strategy to have a very strong brand recall.
Guide CRM team to provide superior customer experience by effective competitor mapping and benchmark best practices.
Devising and executing the marketing program using BTL and ATL marketing strategies
Leading marketing campaigns that drive Real Estate sales and educate clients about the products
Driving digital interventions to enhance customer experience
Overseeing sales processes
Working with Leading IPCs and Real Estate Consultants to provide strategic insights to management on Real Estate Markets
Overseeing implementation of the Sales Force and other digital sales & marketing tools
Preparing Marketing collaterals, Models, Digital Walk through and brochures, leaflets, site models etc.
Innovating to create product differentiation in the marketplace that is designed and built as per the consumer need and preferences
Building a successful Customer Relationship Management with our existing customers, channel partners, prospect customers, and existing vendors by making them feel special for being a part of the Godrej family.
Preparing and presenting weekly, monthly, quarterly and annual reports to senior management.
Streamline all SOPs of the Marketing department, generate MIS & Develop marketing analytics capability and other monthly reports to calculate the ROI and analysis of the marketing initiatives.
To meet Business Objectives and Business Revenue Targets
Requirement:
Masters in any Discipline /MBA in Sales/Marketing
4+ Yrs of relevant experience
Reach us: If you think this role aligns with your career aspirations, kindly email your updated CV to ananya.shahi@crescendogroup.in for a confidential discussion about the role.
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Profile Keywords: Sales, Marketing, Real estate, Construction