Senior Marketing Manager - K12 Premium IB School - 7+ Years - Mumbai

Senior Marketing Manager - K-12 Premium / IB School - 7+ Years - Mumbai

We are seeking a high-caliber Marketing Manager to lead brand building and enrolment-driven growth for a portfolio of premium K-12 and IB programmes. This role requires a specialist who can manage high-involvement, high-touch parent decision journeys, balancing performance marketing with an uncompromising standard of brand prestige and academic credibility.

Location: Mumbai

Your Future Employer: A leading educational organization committed to global standards and premium learning experiences.

Responsibilities:

1. Building and strengthening a premium, aspirational brand identity aligned with global education standards to ensure long-term market leadership.
2. Driving high-quality leads and enrollments through targeted ATL, BTL, and digital campaigns across premium catchments.
3. Leading paid media, digital funnels, and performance analytics to optimize CPL, CAC, and conversion ratios.
4. Partnering with admissions teams to align marketing narratives and create high-end sales tools and parent engagement assets.
5. Managing internal teams and external agencies while building strategic alliances with premium communities and corporate partners.

Requirements

1. MBA / Post-Graduate in Marketing.
2. 7–15 years of relevant marketing experience.
3. Expertise in premium or luxury brand marketing, preferably within the IB/International school sector, luxury real estate, or hospitality.
4. Strategic and data-driven mindset with a proven track record of execution-focused results.
5. Excellent communication and stakeholder management skills to navigate high-involvement parent journeys.

What is in it for you

• The opportunity to own the end-to-end storytelling and positioning for a top-tier educational brand.
• Direct responsibility for driving admission targets and shaping the enrollment strategy of a high-growth business.
• Access to premium communities and high-net-worth ecosystems through curated events and brand-led experiences.

Reach us: If you think this role is aligned with your career, kindly write me an email on vanika.arora@crescendogroup.in  along with your updated CV for a confidential discussion on the role.

Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

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