Performance Marketing - Off Platform - FMCG/FMCD - 4+ Years - Mumbai

Performance Marketing - Off-Platform Media - FMCG/FMCD - 4+ Years – Mumbai

Location – Mumbai

We are looking for a Performance Marketing Executive – Off-Platform Media to plan, execute, and optimize digital media campaigns across Google, Meta, YouTube, Programmatic, and other paid digital channels to drive traffic, conversions, and ROI for eCommerce and D2C platforms. You will manage agencies, budgets, and performance metrics while supporting the overall eCommerce funnel through data-driven media strategies.

Your Future Employer

A leading FMCG/D2C brand known for innovation, digital-first marketing, and strong presence across Indian eCommerce and D2C platforms. The organization fosters a performance-led culture with a sharp focus on measurable growth and brand excellence.

Responsibilities

• Drive off-platform performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), Programmatic, and other paid digital channels.
• Optimize campaigns to achieve KPI benchmarks such as CPC, CPA, CTR, ROAS, impressions, and conversions.
• Plan and execute full-funnel media strategies (awareness, consideration, conversion) to support eCommerce and D2C sales.
• Manage and optimize paid traffic to marketplaces and brand websites, ensuring strong alignment with on-platform performance goals.
• Coordinate closely with internal stakeholders (brand, eCommerce, KAMs, creative teams) to align messaging, offers, and campaign calendars.
• Manage agency relationships, commercials, performance reviews, and SOWs to ensure efficient execution and accountability.
• Monitor campaign health, analyze performance data, and drive continuous optimization and scale.
• Track competition, audience trends, and media innovations, sharing actionable insights with stakeholders.
• Work with creative teams to deliver high-performing ad creatives aligned with campaign objectives and timelines.

Requirements

• Graduate with 2–3 years of experience in off-platform performance marketing, either agency-side or brand-side.
• Hands-on experience with Google Ads, Meta Ads Manager, YouTube campaigns, and programmatic media buying.
• Strong understanding of performance metrics, budget pacing, attribution, and reporting.
• Experience driving traffic and conversions for eCommerce or D2C brands is highly preferred.
• Strong analytical mindset with comfort in working with dashboards, reports, and performance insights.
• Excellent stakeholder management and cross-functional coordination skills.

What Is in It for You

• Opportunity to own and scale off-platform media performance for a leading FMCG/D2C brand.
• Strategic exposure across media, creative, analytics, and eCommerce teams.
• Work in a fast-paced, digital-first environment with high visibility and ownership.
• Strong career growth in performance marketing and digital media leadership.

Reach Us

If you feel this role aligns with your career aspirations, please share your updated CV via email at
📧 megha.rajput@crescendogroup.in for a confidential discussion.

Disclaimer

Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to creating inclusive hiring experiences and do not discriminate on any grounds.

Note

Due to the high volume of applications, we may not respond individually. If you do not hear back within 1 week, please consider your profile not shortlisted.

Beware of Scams

Crescendo Global never asks for money, purchases, or system upgrades. Verify opportunities only via www.crescendo-global.com.

Profile Keywords

Crescendo Global, Jobs in Mumbai, Off-Platform Performance Marketing, Google Ads Jobs, Meta Ads Jobs, Programmatic Media, Paid Media, Digital Performance Marketing, FMCG Marketing Jobs, D2C Growth Marketing, ROI Optimization, Media Buying.

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