Regional Manager - Customer Development - 3+ Years - Kolkata

Location: Calcutta
Discipline: Sales & Marketing
Job type: Permanent
Contact name: Priyanka Agnihotri

Contact email:
Job ref: 39609
Published: 6 months ago

 Regional Manager - Customer Development - 3+ Years - Kolkata

Location: Kolkata

We are looking for an individual with 3+ Years of experience as Area sales manager with FMCG /Personal care setup, handling additional responsibilities intoCustomer Development, Customer Marketing, Trade marketing, E commerce.

Your future employer:Is India’s fastest growing manufacturer and marketer of premium beauty products.


  1. Providing complete data & analytics support to ASM’s & Sales heads of the region.

  2. Using a mix of internal data, external data (AC Nielsen) & insights from the market/customers to build a robust growth strategy for the region which encompasses Brand / portfolio strategy,Channel/Retail Environment strategy, Distribution strategy.

  3. Building & delivering a strong Activity Calendar in collaboration with all partners.

  4. Building and delivering the appropriate BTL spends plan.

  5. Conceptualizing schemes, trade promotion, display programs & other interventions.

Run Retail & Wholesale dedicated programs effectively in the region.


  1. MBA from a reputed B-school with 3 to 7 Years of experience. 

  2. Minimum 18 months ASM stint in FMCG company.

  3. An additional assignment of MT/E-Com/Customer Marketing/Trade Marketing will be on added advantage.

  4. Maximum age 35 years.

What’s in it for you:

  1. High value enhancement scope here than normal industry growth rate.

  2. You can successfully look at career progression in this company.

Reach Us:

If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profiles at for a quick discussion on the opportunity.


Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been short-listed in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Profile Keywords - Crescendo, Crescendo Global, Customer Marketing Manager, Trade marketing, Trade marketing, Distribution strategy, Data analysis, Retail programs, Wholesale programs, Nielsen Marketbreaks, Regional Marketing.