While preparing for that senior level role in marketing you would wonder what would the interviewer want to know more from you that has not been mentioned in your CV. Treat these interviews more like conversation. They want to know more about you, how you learn, how you analyze success and failures. our experts at Crescendo have listed down 6 questions and what is the thought behind the interviewer asking these questions. Try and prepare answers to these questions that are honest and highlight your learnings in the process.
1) Tell us about a marketing campaign you recently worked on. What was your contribution?
The Interviewers are essentially looking for terminology here, they want to find out how well you know your subject and what you have previously dealt with in terms of marketing challenges. Remember not to undersell your contributions and state clearly the ways in which you added value to this campaign.
2) Give details about a marketing campaign that did not work as well, what went wrong?
This question is a double-edged sword, while it may seem like a negative question and you may find yourself being hesitant to answer, it is essential to be truthful and share a detailed description of your experience throughout the failure as well as what you learned and how you could or did improve on it. Remember not to lay blame but rather accept the things that went wrong and explain how you would fix it.
3) What technologies have you used to reach your clients?
As an interviewer, their job is to make sure you’re up to date with the most efficient methods of communicating and doing your job. If you think you may not have been using the correct tech, make sure to google what the industry standards are and conduct in-depth research.
4) Tell us about a brand strategy that you consider to have been very successful
The interviewers want to see if your analytical side is able to figure out the key characteristics that lead to your strategy succeeding or if you have even spent any time analyzing a success.
5) How have you delivered against targets over the last 6 months?
This is another question where you should give an account of your activities honestly. If you think some projects took longer than they should have, talk about what the challenge was and what you learned from it. If you did something faster than the norm, tell them what enabled you to do so and whether or not it can be replicated.
6) Why are you interested in marketing our product/service?
This is where your research about the company and their product comes in. During your research, look out for what makes this product or service unique or what their strengths are. Talk about how you think this strength is a great opportunity to help the company succeed and you would like to be a part of the team that does it.
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