ASSOCIATE DIRECTOR - DIGITAL MARKETING -WFH (7-10 Years of experience)
We are looking for candidate who has 7-10 years of experience in managing digital marketing strategies and campaigns driving business growth and RoI. Of these, at least 4 years of experience in B2B digital marketing (Organic, Paid marketing, Social, ABM, Automation, Omni channel) should have been performed. Additionally, you should bring at least 2-3 years of experience in managing a team of digital marketers. A forward thinker who looks at the bigger picture and is deeply involved in driving growth for marketing and business. Strong results-driven mindset, proactive and engaged digital marketer with excellent written and verbal communication skills are a must (English is a must, German or any foreign language is a plus
Location:Permanent WFH
Your Future Employer: A global firm that delivers insights, research, advisory and consulting services to leading multinational corporations across 70 countries and 30 industry sectors. Organisation that works with major industry players on latest technology trends by partnering them in their technology adoption, evangelization and commercialization journeys.
Responsibilities:
Developing, implementing, and scale market-specific B2B digital marketing strategy (Organic, Paid marketing, Social, ABM, Automation, Omnichannel) that drive awareness, interest, and consideration, further delivering high-quality SQLs and RoI
Planing and managing integrated demand generation campaigns across different channels. E.g. Social Media, Email campaigns, PPC ads, LinkedIn paid campaigns etc. to build the pipeline .You will be responsible for content distribution, lead acquisition and conversion through digital channels
Building, leading & inspiring a team of digital marketing specialists (in SEO, social media, analytics, performance, and email marketing). Set clear objectives and overall success measures. Is involved strategically and operationally with the team
Collaborating with marketing sub-functions (Content & Visualization, Product, Offline Marketing, Brand), business, sales ops, and other cross-functional teams
Measuring and report the performance of all digital marketing campaigns Run A/B tests, quick experiments, and drive growth initiatives
Devising a scalable digital marketing process that can grow with the team
Driving a cohesive client journey across all touch points using strong B2B digital marketing strategies
Focusing on amplifying the strategic priorities of the business – covering sectors, strategic solutions, and growth drivers – taking a buyer-based audience approach.
Masters Degree - Preferably MBA in Marketing
What’s in it for you?
Permanent Work from home
A global firm that delivers insights, research, advisory and consulting services to leading multinational corporations across 70 countries and 30 industry sector.
Reach Us: If you think this role is aligned with your career, kindly write me a mail along with your update’s CV on shafaqat.farooqi@crescendogroup.in
Disclaimer: Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior level niche recruitment.We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.
Profile Keywords - Crescendo Global, Crescendo, Digital marketing,Associate Director,paid marketing