Content Writer (6+ Years)

Location: Ludhiana
Discipline: Human Resources, Internal Careers
Job type: Permanent
Contact name: Manpreet Gulati

Contact email: manpreet.gulati@crescendogroup.in
Job ref: 39225
Published: 6 months ago

Job Title: Content Writer (6+ Years)

Job Description:

We are seeking a talented and experienced Content Writer to join our Marketing team. You will play a vital role in driving our growth initiatives through the creation of engaging and SEO optimized long-form content, blogs, and other marketing materials. The ideal candidate will have a strong command of written and verbal communication, along with a proven track record of creating high-quality content in a professional setting.

Responsibilities:

  • Develop content for Indian Recruitment Landscape, taking into account market and industry trends, challenges, and opportunities to strengthen our brand and promote our insights and capabilities.

  • Develop and execute a content strategy that aligns with our marketing objectives and target audience.

  • Create compelling long-form content, blog posts, articles, and other written materials that effectively communicate our brand messaging and engage our target audience.

  • Conduct thorough research to ensure the accuracy and relevance of content, incorporating industry trends, best practices, and SEO principles.

  • Collaborate with internal stakeholders, including marketing managers and subject matter experts, to gather information and insights necessary for content development.

  • Optimize content for search engines, ensuring high visibility and organic traffic through effective keyword usage and on-page SEO techniques.

  • Edit and proofread content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.

  • Stay up to date with industry trends, emerging technologies, and best practices in content writing and SEO.

  • Monitor and analyze content performance metrics, making data-driven recommendations for optimization and improvement.

  • Supporting of marketing strategy delivery: Event management including invitation and RSVP management, Co-ordination and posting of social media update, Co-ordination on Media and Sponsorship activities and Distribution List and Campaign management

  • Communicating effectively and proactively with internal stakeholders to ensure campaign briefs and objectives are clear and data-driven

 

Requirements:

  • Post Graduate in Marketing. Excellent communicator (written and verbal) with leadership and interpersonal skills to coordinate efforts across teams

  • Experience in writing content for B2B/ B2C target audience.

  • Digital and social savvy; solid experience in data-driven approach to content engagement

  • Proven experience as a content writer, with a portfolio of high-quality written work.

  • Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement

  • Proficiency in conducting research and distilling complex information into engaging and easily understandable content.

  • Familiarity with content management systems (CMS) and basic HTML.

  • Detail-oriented with exceptional grammar, spelling, and proofreading abilities.

  • Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

  • Strong analytical skills and the ability to interpret data to optimize content performance.

 

What we can Offer :

 If you are an individual who is looking to build something extraordinary; this is the place for you. 

  • An absolutely action packed, fun and demanding workplace 

  • Great opportunities to

    develop, challenge and exceed your career aspirations with extensive training and development programs

  • Extensive Rewards and Recognition program, Team outings, Quarterly Socials, and much more, subject to performance