Copywriter - 4-5 years - Mohali/Mumbai

Job Description: Copywriter – Financial Services (4–5 Years Experience)

Location: Mohali/Mumbai

Department: Marketing & Brand

Experience: 4–5 years

Employment Type: Full-time

About the Role

We’re looking for a sharp, detail-oriented Copywriter with strong financial domain expertise to shape high-impact communication across our digital, product, and brand touchpoints. This role requires someone who can simplify complex financial concepts, write with absolute clarity, and maintain a consistent editorial voice across the brand.

You will work closely with Marketing, Product, Compliance, and CX teams to deliver content that is accurate, engaging, and compliant with industry standards.

Key Responsibilities

1. Develop clear, concise, and compelling copy for websites, landing pages, emailers, app screens, push notifications, and performance campaigns.

2. Write long-form content including blogs, guides, playbooks, and thought-leadership articles on financial products and markets.

3. Convert complex financial concepts (stocks, global markets, derivatives, regulations, investing workflows) into simple, user-friendly content.

4.Partner with Product, Design, and Compliance teams to ensure all communication is accurate, consistent, and compliant with financial regulations.

5. Optimise performance-led communication for CTR, CVR, and user activation metrics.

6. Maintain and evolve brand tone-of-voice and editorial guidelines.

7. Conduct research on market trends, competitors, and financial topics to strengthen content authority.

8. Proofread and edit copy to ensure error-free execution across all platforms.

Required Skills & Experience

1.4 -- 5 years of professional copywriting experience with at least 3+ years in financial services, fintech, broking, wealth management, or BFSI.

2.Strong command of writing for both brand and performance channels.

3.Ability to simplify technical or regulatory content without losing accuracy.

4.Experience writing within compliance frameworks (SEBI / FCA / CySEC / FINRA, etc., as applicable).

5.Excellent grammar, storytelling, and editorial judgment.

6.Comfortable working in fast-paced, iterative, deadline-driven environments.

7.Understanding of global markets, trading workflows, investment products, and financial terminology (preferred).