Performance Marketing Lead - Ludhiana (5+ yrs)

Location: Ludhiana
Discipline: Marketing, Internal Careers
Job type: Permanent
Contact name: Jassimran Saluja

Contact email:
Job ref: 36926
Published: 6 days ago

Role: Performance Marketing Lead


About Crescendo Global:

Crescendo Global is a premier Leadership Hiring and Executive Search firm in India with expertise mid senior level niche recruitment. Our consultants’ partner with multinational Fortune 500 firms across India to consult and identify their senior management and leadership for their businesses. Discover some of the most niche and high paying positions across our specialist domains of Analytics & Digital, Sales & Marketing, Banking and Finance, HR and Legal.


For more information, please refer


Roles & Responsibilities


As a Performance Marketing Specialist, you will be responsible for the management of digital activities across social, search and display platforms.

  • Strategize and execute the overall performance marketing strategy

  • Create and manage Google Ad campaigns. (SEM), Facebook Ads, Instagram Ads. (Social media advertising) and other social media platforms

  • Ensure top organic search ranking positions (SEO)

  • Regularly review and optimize all advertising campaigns for positive ROI

  • Manage Google Analytics to track and measure all marketing campaigns

  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

  • Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets


The Successful Candidate


We are open to consider candidates from any experience and background; however, the candidate must fulfill the below criteria:

  • Minimum 5+ years of experience in performance marketing

  • Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)

  • Basic understanding of Website Analytics (mostly in Google Analytics)

  • Experience working on a Performance Media (SEM and Social) strategy

What we can Offer


If you are an individual who is looking to build something extraordinary; this is the place for you.

  • An absolutely action packed, fun and demanding workplace

  • Great opportunities to

    develop, challenge and exceed your career aspirations with extensive training and development programs

  • Extensive Rewards and Recognition program, Quarterly bonus payouts, Team outings, Quarterly Socials, Millionaire’s club breakfast and much more, subject to performance