Senior Consultant-Market Mix Modeling-4.5-8 Years-Gurgaon/Bangalore

Location: Gurgaon
Discipline: Data Science/Machine Learning
Job type: Permanent
Contact name: Manisha Jha

Contact email: manisha.jha@crescendogroup.in
Job ref: 40849
Published: 3 days ago

Senior Consultant -Market Mix Modeling- 4.5-8 Years-Gurgaon / Bangalore

LocationGurgaon & Bangalore-Hybrid

Summary:

We are seeking a highly skilled and analytical Market Mix Modeling Analyst to join our dynamic team. The ideal candidate will have a proven track record of developing and implementing market mix models to evaluate the effectiveness of marketing strategies and optimize resource allocation.

 Your future employer:

It is a leading operations management and analytics company that helps businesses enhance growth and profitability. It serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, it has more than 24,000 professionals in locations across the globe

 

Responsibilities:

  • Develop and maintain market mix models.
  • Work closely with cross-functional teams to gather data, define objectives, and develop actionable insights to drive marketing strategy and investment decisions.
  • Conduct exploratory data analysis, hypothesis testing, and model validation to ensure the accuracy and reliability of results.
  • Collaborate with data scientists and IT professionals to leverage advanced analytics techniques and technologies for model development and automation.
  • Present findings and recommendations to internal stakeholders and clients in a clear and compelling manner, with a focus on driving business impact.
  • Stay abreast of industry trends, best practices, and emerging methodologies in market mix modeling and marketing analytics.

 

Requirements:

  1. 4.5+ years of experience in market mix modeling, econometric analysis, or marketing analytics, preferably in a consulting or agency environment.
  2. Proficiency in statistical software such as R, Python, SAS, or STATA, as well as data visualization tools like Tableau or Power BI.
  3. Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  4. Excellent communication and interpersonal skills, with the ability to collaborate effectively with colleagues and clients at all levels.
  5. Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  6. Experience working with large datasets and knowledge of SQL or other database querying languages is a plus.

 

What is in it for you?

  1. It offers an exciting, fast paced and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. From your very first day, you get an opportunity to work closely with highly experienced, world class analytics consultants.
  2. You can expect to learn many aspects of businesses that our clients engage in. You will also learn effective teamwork and time-management skills - key aspects for personal and professional growth
  3. Analytics requires different skill sets at different levels within the organization. We invest heavily in training you in all aspects of analytics as well as in leading analytical tools and techniques.
  4. We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned a senior level professional as advisors.
  5. Sky is the limit for our team members. The unique experiences gathered sets the stage for further growth and development in our company and beyond.

 

Reach Us:

If you think this is the right opportunity for you, feel free to apply or forward your application with your updated resume at Manisha.jha@crescendogroup.in for further discussions.

Disclaimer:

Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

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