Assistant Manager Branding (Offline) -1+ years -Hyderabad
Your Future Employer - A leading India-based cement manufacturer, backed by a diversified global conglomerate with operations across carbon, advanced materials, and building solutions. Established in the mid-1980s and headquartered in Hyderabad, the brand is recognized for its strong regional presence and legacy in the construction sector.
Location –Hyderabad
Key Responsibilities –
• Support the development and rollout of BTL marketing campaigns, including dealer engagement programs and regional activations
• Collaborate with agencies and vendors to execute branding deliverables such as wall art, hoardings, and event infrastructure
• Manage the deployment and optimal placement of Point-of-Sale Materials (POSM) across retail touchpoints
• Track campaign progress to ensure timely execution and alignment with brand standards
• Collect and synthesize market intelligence and field feedback from sales teams and channel partners to guide future initiatives
• Maintain accurate MIS reports, budget trackers, and campaign performance dashboards
Requirements –
• MBA or PGDM in Marketing; 1–2 years of relevant experience preferred, though well-qualified freshers with strong internship exposure will be considered
• Familiarity with field marketing, brand activations, or trade marketing—especially within FMCG or allied industries—is advantageous
• Proven ability to manage multiple tasks efficiently, with strong coordination and negotiation skills
• Open to extensive regional travel for on-ground campaign execution and market interactions
What is in it for you –
• Hands-on exposure to high-impact BTL campaigns, brand activations, and trade marketing across diverse regions
• Opportunity to collaborate with leading agencies and vendors, gaining real-world experience in execution and coordination
• Fast-paced learning environment that sharpens your strategic thinking, market understanding, and stakeholder management skills
• Travel and field engagement that builds your on-ground marketing acumen and connects you directly with trade channels
• Clear growth path for high performers, with potential to transition into broader brand, product, or regional marketing roles
Reach us - If you think this role aligns with your career aspirations, kindly email your updated CV to radhika.malhotra@crescendogroup.in for a confidential discussion about the role.
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Keywords - BTL marketing, field activations, POSM management, vendor coordination, FMCG exposure, MIS reporting, and regional travel.