Market Mix Modelling

Discipline: Technology- Others
Job type: Permanent
Contact name: Simran Bhatia

Contact email: simran.bhatia@crescendogroup.in
Job ref: 71400
Published: 1 day ago
 

                                                                                             Market Mix Modeling (MMM) Analyst | Leading Global Analytics Firm

Summary – We are hiring for a Market Mix Modeling (MMM) Analyst with a leading global analytics firm. This is a high-impact role focused on building and optimizing Market Mix Models to measure marketing effectiveness and support strategic decision-making. 

Location – Pan India

Your Future Employer – IT is a company that provides data analytics and AI solutions. It offers architecture and platform modernization, data management, cloud business intelligence, marketing analytics, lead generation services, etc. 

Responsibilities  

    • Develop and maintain MMM models to evaluate the impact of various marketing channels

    • Perform time-series regression and econometric modeling

    • Analyze large datasets using Python/R, SQL, and Excel

    • Deliver insights to optimize marketing spend and maximize ROI

    • Ensure accuracy, consistency, and reliability of model outputs

    • Collaborate with marketing and business teams to present data-driven insights

Requirements 

    • Hands-on experience in MMM, econometric modeling, and ROI analysis

    • Proficiency in Python/R, SQL, and advanced Excel

    • Strong analytical and communication skills

    • Able to join within 30 days (max notice period)

What is in for you- 

  • A stimulating working environment with equal employment opportunities.

  • Growing of skills while working with industry leaders and top brands.

  • Career growth opportunities with continuous learning

Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV on Simran.bhatia@crescendogroup.in for a confidential discussion on the role.  

Disclaimer: Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.  

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.  

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Keywords –  Market Mix Modeling, MMM, Econometric Modeling, Time-Series Regression, ROI Analysis, Marketing Analytics, Python, R, SQL, Excel, Marketing Effectiveness, Media Mix Optimization.