Marketing Automation Email Specialist- Insurance Broking- Bangalore (3+ Years)

Location: Bengaluru
Discipline: Marketing Operations
Job type: Permanent
Contact name: Payal Arora

Contact email: payal.arora@crescendogroup.in
Job ref: 40508
Published: 33 minutes ago

Marketing Automation Email Specialist- Insurance Broking- Bangalore (3+ Years)

Seeking a Marketing Automation Email Specialist to drive effective marketing communications. Responsibilities include template development, test strategies, and campaign support. The ideal candidate is proficient in HTML/CSS, with expertise in marketing automation platforms. Strong communication and collaboration skills are a must, along with attention to detail and adherence to deadlines.

Responsibilities

  1. Develop and manage digital templates (emails, landing pages, programs) in the marketing automation platform.

  2. Ensure designs meet Company/Organization brand standards across devices and browsers.

  3. Implement A/B testing strategies to boost traffic and revenue.

  4. Assist in executing marketing campaigns, including creating emails, landing pages, and tracking placements.

  5. Support automated lead generation programs.

  6. Understand lead scoring and nurturing for effective campaigns.

  7. Provide reports on key campaign metrics.

  8. Serve as a Subject Matter Expert on marketing automation best practices.

  9. Stay updated on industry trends and techniques.

  10. Follow proper processes for email and marketing automation.

  11. Meet internal SLAs and coordinate across time zones.

  12. Demonstrate expertise in Marketing Automation Platforms.

Requirements:

  1. 2+ years of digital marketing experience, specializing in marketing automation platforms like Marketo, Eloqua, HubSpot, or Salesforce Marketing Cloud/Pardot.

  2. Proficient in HTML/CSS for creating responsive emails and landing pages.

  3. Familiarity with CRM systems, particularly Salesforce.

  4. Bachelor’s Degree or equivalent experience.

  5. Demonstrated expertise in marketing automation and CRM.

  6. Well-versed in B2B lead generation techniques.

  7. Strong communication skills (written, verbal, presentation).

  8. Collaborative yet self-motivated work ethic.

  9. Comfortable in a fast-paced, deadline-driven environment.

 

Reach us:  If you think this role is aligned with your career, kindly write me an email along with your updated CV on payal.arora@crescendogroup.in for a confidential discussion on the role.

 

Disclaimer:   Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don’t hear back from us in 1 week. Your patience is highly appreciated.

Key Words: Marketing Automation Email ,digital templates ,emails,testing, landing pages, programs,Marketo,Eloqua,HubSpot,Salesforce Marketing Cloud,Pardot,HTML,CSS ,CRM ,A/B,Ab Testing, Crescendo Global